Hakkaisan junmai ginjo
Art direction and design for the US marketing collateral of a special edition Hakkaisan sake - the Junmai Ginjo is distilled using natural snow from the mountain
as a coolant. The imagery in the brochure is that of the surrounding Niigata prefecture, the ancestral home of the brewery. Organized a launch event at The Modern and commissioned ice sculpture representational of the sake’s history and flavor pairings.