Hakkaisan junmai ginjo

Art direction and design for the US marketing collateral of a special edition Hakkaisan sake - the Junmai Ginjo is distilled using natural snow from the mountain
as a coolant. The imagery in the brochure is that of the surrounding Niigata prefecture, the ancestral home of the brewery. Organized a launch event at The Modern and commissioned ice sculpture representational of the sake’s history and flavor pairings.

hakkaisan brochure mockup spread 1.3 web.png
hakkaisan brochure mockup spread 2 copy web.png
hakkaisan brochure mockup spread 5 copy web.png
hakkaisan brochure mockup spread 4 copy web.png
hakkaisan brochure mockup spread 3 copy web.png
hakkaisan brochure mockup spread 6 copy web.png
hakkaisan brochure mockup spread 7 copy web.png
hakkaisan brochure mockup spread 8 copy web.png
Ice Sculpture web.jpg