amika pop up nyc

A pop-up in SOHO inspired by ASMR and religion. The space is divided into four parts; an entryway with each collection featured on a table with an ASMR site to explore each product. The second room is a hair confessional, where participants will confess their hair sins to an attendant that will recommend them product. The third room is a lazy susan communal table for guests to try each product and interact with each other. The fourth room is “The Room of Bad Hair”, a textural installation displaying all of the problems one can have with hair.

Done in collaboration with Crosby Studios and Crozier Studio. Digital design by Max McGuire.

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